Slack
What we like
- Quirkiness, friendly, helpful tone
- Tone on Social Media (in 2015)
- Loading animation + quotes
Mailchimp
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What we like
Mattermost
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What we like
- Enterprise, professional tone
Stripe
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What we like
- Stripe organises its homepage by highlighting individual products – but also focusing on how users will interact with their software. Instead of using product jargon, they clearly explain each section.
- Stripe has cleverly kept a 100% neutral brand voice in its documentation. You don’t want branding and marketing speak slipping through in developer documents because that would destroy clarity and erode trust.
Stripe wisely ditches the marketing speak and you can easily understand what the company is trying to communicate.
In contrast, the eBay developer documentation is full of marketing buzzwords. eBay wrongly assumes its users know exactly what is going on as soon as they hit the knowledge base software. Like with many other developer docs out there, there is no learning curve.
