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Growth

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DRI: Melanie Almeida Maxime Castres Last update: 30/09/2021

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Growth Manifesto ๐Ÿ’ช๐Ÿฝ

Our mission is to make Strapi the fastest-growing CMS.

The Growth team at Strapi consists of a set of ideas, initiatives, projects, and experiments aiming to quickly and sustainably grow Strapi.

Strategic Direction ๐Ÿง

The Growth team started small. One person (Maxime) running all the growth experiments and the growth engineering. He actively contributed heavily to Strapi's adoption by creating tutorials, videos, plugins, and repositories for the community to find them. The company increased the size of the team by hiring Mรฉlanie s our Growth Manager and Paridhi as our Product Growth Manager.

Thanks to these new members our Growth strategy is expanding to Growth Marketing, Product-Led Growth, and Community led-growth. This is just the beginning.

Strapi aims to build the most ambitious team in the Headless CMS ecosystem.

The Growth Team's impact doesn't stop here. Our team always makes time to include other team's ideas or needs in our Growth experiments. We provide growth experiments and data-driven feedback to every team member at Strapi who needs help.

Team

Engineering + Marketing + Data + Care = Our team

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Maxime Castres ๐Ÿ‡ซ๐Ÿ‡ท - Growth Hacker

Maxime joined Strapi in July 2019 as a Growth Hacker to help Yves in the marketing team. He studied at 42 schools and then decided to join the marketing team to work on the growth aspect of Strapi while independently setting up programs, initiatives & experiments. He likes to write useful blog articles for the Strapi community. He also loves to create memes, feel free to send him some on his Twitter.

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Mรฉlanie Almeida ๐Ÿ‡ซ๐Ÿ‡ท - Growth Manager

Mรฉlanie joined Strapi in May 2021 as Growth Manager. She believes Marketing, Product, and Engineering are made to be together and she found this match at Strapi. She is probably the only person who has fun building spreadsheets and dashboards. Mรฉlanie focuses on data analysis, structuring the growth team's operations, and leads management.

How The Team Works

Key Operating Principles

Our decisions and actions should always be backed up with data. If the data doesn't exist yet, we implement it. If it's complex, we simplify it. If it's hidden, we share it.

We brainstorm ideas inside and outside the Growth team. We listen to our colleague's insights problems and ideas. And we keep an active benchmark of what it's done outside Strapi in Growth.

The growth team is involved in the success of the North Star Metric by choosing initiatives on a quarterly basis and creating experiments in a 2 weeks timeframe. We move fast, we test a lot but we always keep in mind our long-term goals.

Remote first

Strapi is a remote-first company. The Growth team is based in several locations and we use asynchronous communications and video calls to collaborate. Asynchronous communication is important in the team to respect everyone's time and need for deek work slots. Slack and Notion are our playgrounds. Working remotely helps us to recruit the best talent all over the world and also go and extend our network of Growth experts to meet over (virtual) coffee.

Weekly 1-1

Our weekly 1-1 is very important to maintain good communication and relationship. This weekly has three objectives: check on our team members' well-being first, share our next goals for the week, or obstacles we need help with.

Growth Experiments meeting

Once per week, we review our ongoing, finished and next growth experiments. We share our wins and failures but mostly our learnings. We add in the pipe new ideas and we iterate.

Weekly Marketing Team meeting

The marketing team is composed of 3 teams: DevRel team, Growth Team and Corporate branding. In this meeting, we all join to share our current and next projects. We listen to everyone's project and offer help or feedback if it's needed.

Growth stack

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Tools

NameLinkSub-teamsDescriptionUser manualTeams
Data Studio
Growth MarketingCorporate Marketing
Data vizualization.
MarketingProduct
Hotjar
Growth MarketingCorporate Marketing
Website Session Anaytics.
Marketing
SEMrush
Growth MarketingCorporate Marketing
SEO Optimization.
Marketing
Google: Analytics / Tag Manager / Search Console / Optimize
Growth MarketingCorporate Marketing
Traffic analysis.
Marketing
HubSpot
Growth MarketingCustomer SuccessCorporate Marketing
CRM (Customer Relationship Manager) to centralize the discussions with our leads and customers.
Sales & PartnersMarketingFinance & LegalUser Success
PhantomBuster
Growth Marketing
Automation for Growth Experiments mostly Outbound.
Marketing
Chilipiper
Growth Marketing
Automation
Marketing
Amplitude
Corporate MarketingGrowth MarketingDevRel
Analytics software to collect and analyze usage information from the Telemetry system.
ProductSales & PartnersMarketing

Projects