Twitter, LinkedIn, Facebook, Instagram

Twitter, LinkedIn, Facebook, Instagram

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Subject: Twitter, LinkedIn, Instagram, and Facebook. DRI: Last update:

We highly recommend you make follow these steps for each channel individually.

Areas of opportunity

List type and content pillars alongside objectives, metrics, and key action items.

Audience

To identify the audience on your social networks, you have two options: if you have already created your channels and have been posting for a while, we recommend using the insights or analytics section of each channel to identify the people interested in your content.

But if you start from 0, we recommend reading this article to start on the right foot.

Content

We suggest you add the content Master Calendar and specify the channels you will be using. Then filter them by the social media channel. You can do this with every social media channel strategy.

Social Media Content Master Calendar

December 2021
Today
Sun
Mon
Tue
Wed
Thu
Fri
Sat
28
29
30
Dec 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Jan 1

Results

Read the results sections (no.5) on the previous page.