We highly recommend you make follow these steps for each channel individually.
Areas of opportunity
List type and content pillars alongside objectives, metrics, and key action items.
To identify the audience on your social networks, you have two options: if you have already created your channels and have been posting for a while, we recommend using the insights or analytics section of each channel to identify the people interested in your content.
But if you start from 0, we recommend reading this article to start on the right foot.
We suggest you add the content Master Calendar and specify the channels you will be using. Then filter them by the social media channel. You can do this with every social media channel strategy.
Read the results sections (no.5) on the previous page.