Sales Mission


Deliver the right value proposition to ensure Strapi is the best fit for our prospects' and customers' projects.

Build the best-in-class Partner experience, based on simple & strong foundations and accessible to all types of companies.

Guiding principles

1. Learn, continuously

Continuous learning, hands-on behavior, starving appetite for knowledge... these are fundamental in order to legitimize your recommendations and succeed in convincing your customers to adopt your solution. Selling is not the end game. It should only be the result of your efforts to position yourself as a trusted advisor and as a product specialist rather than a "sharp knife".

2. Being grateful, unrelentingly

Respect the product and commit to the choices the engineering team has made (amongst their endless backlog and all the trade-offs) and thank the Team each time someone has granted you their time. It's more than normal, it's precious.

3. Share, a lot

Salespeople should always take the time to share a few sentences, a screenshot, a comment... or whatever it is that gives Developers a real idea of the final usage of the product. We're sharing more than feedback here. It's about transmitting daily inspiration and positive vibes to other people.


How does your team embody the Strapi values?

  • Measured ambition: Our ambition is to grow Strapi's revenue. Still, we do not rush into aggressive sales cycles nor do we oversell or make fake promises.
  • Genuine humility: We put ego aside. We are constantly looking for feedback. For us and for the Team. We love to say "I don't know and I'll come back to you shortly with a precise answer". We don't denigrate the product but respect the work from others
  • Proactive Responsibility: We own our decisions are collectively committed to them. We act in transparency and share lessons learned on each occasion possible.
  • Rational transparency: we have an advisory responsibility towards our customers which means we will always clearly state when a feature is native, require customization, not yet available, or is out of our scope.
  • Active care: We care for each other as a team and do not rule any internal sales competition. We care for our prospects, customers, and partners to rightfully use and understand our product as their success will reflect ours.


Annual Recurring Revenue (ARR)

Partners enrolled in the Partner Program

ARR Generated from Partners

Qualified Meetings generated by our SDR Teams



Partner management platform
Sales & Partners
Sales call meeting recording & coaching platforrm
Sales & Partners
Customer Success
LinkedIn Sales Navigator
Prospecting and sales engagement tool
Sales & Partners
Software to handle online form building and online surveys
AllMarketingUser SuccessSales & PartnersProductDocumentation
DevRelCorporate Marketing
Payment processor we use to collect payments
Sales & Partners
Analytics software to collect and analyze usage information from the Telemetry system
ProductSales & PartnersMarketing
Corporate MarketingGrowthDevRel
At Strapi, we like dogfooding our own product - We use it to power our website, blog, license server, and more
MarketingSales & PartnersUser Success
DevRelSupportCorporate Marketing
Knowledge software we use to manage our handbook (internal documentation) and our processes
AllUser SuccessSales & PartnersProductDocumentation
Integrations between our tools
Sales & PartnersMarketingUser Success
DevRelCorporate Marketing
Mapping / Planning
MarketingProductSales & PartnersPeopleTalentUser SuccessEngineeringDocumentation
Corporate Marketing
eSignature software to sign documents with employees, customers, etc
AllSales & PartnersPeople
Subscription software to manage our customers' subscriptions (invoicing, auto-renewal, etc.)
Sales & PartnersFinance & Legal
Main communication tool we use for internal communication. The usage guidelines are available here
AllUser SuccessSales & PartnersDocumentation
CRM (Customer Relationship Manager) to centralize the discussions with our leads and customers
Sales & PartnersMarketingFinance & LegalUser SuccessProduct
GrowthCorporate MarketingCustomer Success
Email software to communicate with external people - We use Slack for internal communication
AllSales & PartnersDocumentation