Mission
Deliver the right value proposition to ensure Strapi is the best fit for our prospects' and customers' projects.
Build the best-in-class Partner experience, based on simple & strong foundations and accessible to all types of companies.
Guiding principles
1. Learn, continuously
Continuous learning, hands-on behavior, starving appetite for knowledge... these are fundamental in order to legitimize your recommendations and succeed in convincing your customers to adopt your solution. Selling is not the end game. It should only be the result of your efforts to position yourself as a trusted advisor and as a product specialist rather than a "sharp knife".
2. Being grateful, unrelentingly
Respect the product and commit to the choices the engineering team has made (amongst their endless backlog and all the trade-offs) and thank the Team each time someone has granted you their time. It's more than normal, it's precious.
3. Share, a lot
Salespeople should always take the time to share a few sentences, a screenshot, a comment... or whatever it is that gives Developers a real idea of the final usage of the product. We're sharing more than feedback here. It's about transmitting daily inspiration and positive vibes to other people.
Values
How does your team embody the Strapi values?
- Measured ambition: Our ambition is to grow Strapi's revenue. Still, we do not rush into aggressive sales cycles nor do we oversell or make fake promises.
- Genuine humility: We put ego aside. We are constantly looking for feedback. For us and for the Team. We love to say "I don't know and I'll come back to you shortly with a precise answer". We don't denigrate the product but respect the work from others
- Proactive Responsibility: We own our decisions are collectively committed to them. We act in transparency and share lessons learned on each occasion possible.
- Rational transparency: we have an advisory responsibility towards our customers which means we will always clearly state when a feature is native, require customization, not yet available, or is out of our scope.
- Active care: We care for each other as a team and do not rule any internal sales competition. We care for our prospects, customers, and partners to rightfully use and understand our product as their success will reflect ours.
KPIs
Annual Recurring Revenue (ARR)
Partners enrolled in the Partner Program
ARR Generated from Partners
Qualified Meetings generated by our SDR Teams
Resources
| Name | Description | Link | Teams | Sub-teams |
|---|---|---|---|---|
Crossbeam | Partner management platform | Sales & Partners | ||
Sales call meeting recording & coaching platforrm | Sales & Partners | Customer Success | ||
LinkedIn Sales Navigator | Prospecting and sales engagement tool | Sales & Partners | ||
Typeform | Software to handle online form building and online surveys | AllMarketingUser SuccessSales & PartnersProductDocumentation | DevRelCorporate Marketing | |
Stripe | Payment processor we use to collect payments | Sales & Partners | ||
 | Analytics software to collect and analyze usage information from the Telemetry system | ProductSales & PartnersMarketing | Corporate MarketingGrowthDevRel | |
Strapi | At Strapi, we like dogfooding our own product - We use it to power our website, blog, license server, and more | MarketingSales & PartnersUser Success | DevRelSupportCorporate Marketing | |
Notion | Knowledge software we use to manage our handbook (internal documentation) and our processes | AllUser SuccessSales & PartnersProductDocumentation | DevRel | |
Zapier | Integrations between our tools | Sales & PartnersMarketingUser Success | DevRelCorporate Marketing | |
Miro | Mapping / Planning | MarketingProductSales & PartnersPeopleTalentUser SuccessEngineeringDocumentation | Corporate Marketing | |
Juro | eSignature software to sign documents with employees, customers, etc | AllSales & PartnersPeople | ||
Subscription software to manage our customers' subscriptions (invoicing, auto-renewal, etc.) | Sales & PartnersFinance & Legal | |||
Slack | Main communication tool we use for internal communication. The usage guidelines are available here | AllUser SuccessSales & PartnersDocumentation | ||
CRM (Customer Relationship Manager) to centralize the discussions with our leads and customers | Sales & PartnersMarketingFinance & LegalUser SuccessProduct | GrowthCorporate MarketingCustomer Success | ||
Gmail | Email software to communicate with external people - We use Slack for internal communication | AllSales & PartnersDocumentation |
