Value Proposition

Subject: Strapi Value Propositions DRI @Anastasiia Shpiliak Last update: October 2021
CMS - Demand Creation Messaging
CMS - Demand Capture Messaging


The traditional CMS (like WordPress, Drupal, Joomla) that are used for most websites are not meeting the requirements of modern projects:

  • the page load speed is too low,
  • the technology they use is less trendy (PHP), and doesn't fit the Jamstack,
  • they limit design creativity because of a monolithic structure,
  • they are not omnichannel by default (even though they are moving towards the headless direction)
  • and expensive to maintain.

That's why headless CMSs appeared. They serve content to one or many frontends via APIs which solves most of the problems of the traditional CMS.

However, most headless CMS on the market are SaaS and closed-source, meaning they are hard to customize, less secure (open-source software code is reviewed by thousands of people and security issues are detected faster, data can be hosted anywhere), and carry a risk of a vendor-lock-in.

There are only a few well-established open-source headless CMS and Strapi is the leading one.

Pitches & messaging

Strapi is the leading open-source headless CMS: 100% JavaScript, extensible, and fully customizable.

Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel be it websites, mobile apps, or connected devices.

Loved by developers and supported by a global community of members and partners, Strapi brings together an ecosystem of 150,000+ enthusiasts, 700+ contributors, and innovative companies like IBM, NASA, Walmart, eBay, Rakuten, Toyota.