Why values matter
Values guide how we work together and how we make decisions — especially when things are unclear or difficult. They shape our culture, how we show up every day, and how we achieve our company goals.
At Strapi, values are not aspirational—they are expected and part of performance. There is no high performance without embracing our values.
💛 Care
How we treat each other
🤝 Treat everyone with respect, inclusion, and empathy
🗣️ Use appropriate language and give thoughtful feedback
🧩 Address issues directly and responsibly
🫶 Support each other and foster psychological safety
🌿 Work in a sustainable and healthy way
🔗 Read more: Care — full definition
🌟 Excellence
How we do the work
🏆 Hold high standards and take ownership
🎯 Be intentional, not perfect
🤝 Respond in a timely manner and follow through
📚 Stay curious, look for better ways, and adapt
🎤 Communicate clearly and commit once decisions are made
🔗 Read more: Excellence — full definition
🚀 Impact
What we choose to work on
🎯 Focus on what matters most for the company & users
📊 Own outcomes, not just output
✂️ Make trade-offs & stop low-impact work
⚡ Move fast, learn, and iterate
🔄 Challenge & align continuously
🔗 Read more: Impact — full definition
Use this page as a quick reference. For deeper understanding and examples, especially when making decisions or completing performance reviews, refer to the full value definitions.